Prime Big Deal Days generated $11B in U.S. retail sales, holding steady year-over-year, after a record-breaking July Prime Day. While topline growth softened, shopper activity surged with Amazon search volume up 10.5%. Health stood out as a bright spot, with consumers prioritizing products that support everyday wellness: 🚶 Mobility & Daily Living Aids: $29.2M (+8.4%) 🩲 Incontinence & Ostomy: $27.0M (+20.9%) 🦵 Braces, Splints &…

Continue Reading The Growth of Prime Big Deal Days

As we near the season of giving, it’s critical to remember this: consumer shopping habits are shifting. By last October, nearly 1 in 5 consumers had already started filling their carts — and by November, more than half were actively shopping. For health & wellness brands, the earlier start is an opportunity to connect with consumers who are prioritizing care and wellbeing in their holiday…

Continue Reading Shopping on Peak Holidays

Selling on Amazon is no longer optional for health and wellness brands, it’s essential. With 56% of consumers starting their product searches on Amazon, your visibility and execution on the platform can make or break your success. But here’s the truth: how you sell on Amazon matters just as much as what you sell. One of the first major decisions your brand will face? Choosing…

Continue Reading Choosing the Right Path on Amazon: Why 3P With The Right Partner Beats Going At It Alone

Amazon continues to dominate the U.S. e-commerce landscape, presenting unmatched opportunities for health and wellness brands. With its massive reach and consumer trust, Amazon has become a must-have channel for brands looking to boost visibility, credibility, and sales. 1. Leverage Amazon’s Dominant Market Share In 2024, Amazon captured 40.4% of U.S. retail ecommerce sales, representing about $491.65 billion in revenue, and that share is expected…

Continue Reading 3 Reasons Why Your Health & Wellness Brand Should Be on Amazon in 2025

Marketplace confusion is costing health and wellness brands more than they think. Here’s how to build consistency, control, and growth in today’s digital-first economy. The healthcare ecommerce space is growing rapidly—but not all growth is created equal. At McKesson Consumer Markets, we recently hosted a conversation about Driving Medical Sales in 2025, where we explored how brands can protect their market position while scaling effectively…

Continue Reading Why Health & Wellness Brands Need a One-Seller Strategy to Win in 2025

Amazon continues to dominate the U.S. e-commerce landscape, presenting unmatched opportunities for health and wellness brands. With its massive reach and consumer trust, Amazon has become a must-have…

Continue Reading 3 Reasons Why Your Health & Wellness Brand Should Be on Amazon in 2025

Marketplace confusion is costing health and wellness brands more than they think. Here’s how to build consistency, control, and growth in today’s digital-first economy. The healthcare ecommerce space…

Continue Reading Why Health & Wellness Brands Need a One-Seller Strategy to Win in 2025