Prime Big Deal Days generated $11B in U.S. retail sales, holding steady year-over-year, after a record-breaking July Prime Day. While topline growth softened, shopper activity surged with Amazon search volume up 10.5%.
Health stood out as a bright spot, with consumers prioritizing products that support everyday wellness:
🚶 Mobility & Daily Living Aids: $29.2M (+8.4%)
🩲 Incontinence & Ostomy: $27.0M (+20.9%)
🦵 Braces, Splints & Supports: +23.5% – fastest-growing subcategory
Even as prices dipped, unit sales rose, signaling that value and accessibility are driving purchase behavior.
What this means for health & wellness brands heading into the holiday season:
– Reforecast with fresh data: pricing & traffic trends have shifted
– Prioritize pre-event visibility: 65% of carts are built early
– Win the shelf: visibility + value messaging = conversion
At McKesson Consumer Markets, we help brands turn short-term demand into long-term growth by combining data, strategy, and execution to win in Health & Wellness categories.
Source: Stackline Atlas