Amazon continues to dominate the U.S. e-commerce landscape, presenting unmatched opportunities for health and wellness brands. With its massive reach and consumer trust, Amazon has become a must-have channel for brands looking to boost visibility, credibility, and sales.
1. Leverage Amazon’s Dominant Market Share
In 2024, Amazon captured 40.4% of U.S. retail ecommerce sales, representing about $491.65 billion in revenue, and that share is expected to grow to 40.9% in 2025 (per eMarketer).
Today, 57% of U.S. consumers begin their online shopping journey on Amazon, surpassing both search engines and other retail websites (per eMarketer).
What this means for your brand: If you’re not on Amazon, you’re missing out on where your customers are already looking.
2. Protect and Strengthen Your Brand
Even if you haven’t listed your products on Amazon, there’s a good chance that third-party sellers have, and often without your knowledge or approval. That can lead to low-quality images, inaccurate product descriptions, and inconsistent pricing, all of which put your brand reputation at risk.
By officially launching your brand on Amazon, you gain control over:
- Product listings and content accuracy
- High-quality imagery and brand voice
- Pricing consistency
- Customer reviews and Q&As
- Brand storytelling through A+ Content and Brand Stores
Why it matters: Consumers trust what they see on Amazon. When you show up the right way, you take back control of your brand experience.
3. Tap Into Amazon’s Built-In Growth Tools
Amazon isn’t just a sales channel — it’s a growth engine. Brands can take advantage of a wide range of built-in tools to attract, convert, and retain customers:
- Sponsored Ads to increase visibility
- Fulfillment by Amazon (FBA) to offer Prime shipping and fast delivery
- Brand Registry to unlock enhanced content and protections
- Review systems that influence shopper decisions
In fact, 77% of consumers read reviews before buying (per Search Engine Land). Having your products and positive feedback visible on Amazon can drive confidence and conversion.
The takeaway: Amazon gives brands a full toolkit to compete and win online if you know how to use it.
Partner with McKesson Consumer Markets
At McKesson Consumer Markets, we help health and wellness brands launch, scale, and thrive on Amazon. From optimized listings to compliance and advertising strategy, our team delivers the expertise you need to build a trusted presence on the platform.
Want to grow your brand on Amazon? Let’s talk.